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asking for permission to use client logo

Client grants Agency a non-exclusive, worldwide, royalty-free license to use, reproduce, display, and publicly perform Client's Logo in connection with Agency's marketing, advertising, and promotional activities related to Client's business."

Yes, a media release clause can be a valuable addition to your contract agreements to address the use of your client's logo for public relations and marketing purposes. This clause can clarify the terms under which you can use the logo and protect both you and your client from potential misunderstandings.

Media Release Clause example​

Client grants Agency a worldwide, royalty-free, non-exclusive license to use Client’s logo and trademark in connection with Agency’s marketing and promotional activities, including but not limited to, press releases, case studies, and website listings. Agency shall use Client’s logo and trademark in a professional and consistent manner, and in accordance with Client’s brand guidelines.

Key points to consider when drafting this clause:

  1. Scope of Use: Clearly define the specific ways in which you can use the logo. For example, you might specify whether it can be used on your website, in social media posts, or in printed materials.
  2. Term of Use: Determine the duration of the license. Will it last for the duration of the project, or indefinitely?
  3. Brand Guidelines: Insist on receiving brand guidelines from the client to ensure consistent usage of the logo.
  4. Client Approval: Consider including a clause that requires client approval for any major use of the logo, such as on your homepage or in a significant marketing campaign.
  5. Indemnification: You might want to include an indemnification clause to protect yourself from liability in case of any misuse of the logo.

By including a well-drafted media release clause in your contracts, you can ensure that both you and your clients are protected and that your marketing efforts can proceed smoothly.

Additional Tips:

  • Consult with a Legal Professional: It's always wise to consult with an attorney to ensure that your contract is legally sound and protects your interests.
  • Be Transparent: Clearly communicate your intentions to the client and be open to any concerns or questions they may have.
  • Build Trust: Develop strong relationships with your clients based on trust and mutual respect. This will help to minimize any potential disputes.