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Free Audit

  • Do some quick scans to provide suggestions

  • valued at $500 to $1,000

  • prepare a list of suggestions.

  • performance optimization.

  • YouTube Video: Core Web Vitals

Free tools for testing performance and Core Web Vitals​

If you're looking for something similar to Lighthouse but with additional focus on a11y ARIA compliance, tools like axe DevTools, Wave, Accessibility Insights, and Siteimprove Accessibility Checker are great options. For performance testing, Web Page Test, GTmetrix, and Google PageSpeed Insights pair well with Lighthouse.

Lighthouse (Built into Chrome)​

  • A free tool for checking performance, accessibility, SEO, and more.
  • Access it via Chrome DevTools (Press Ctrl+Shift+I > Click on "Lighthouse" tab).
  • Works on Windows, Mac, and Linux.

Other analyses​

  • SEO / Content
  • Design

Content Audit​

The content audit process helps identify areas of improvement and opportunities for optimization, and the resulting content strategy provides a roadmap for creating and maintaining high-quality, effective content on the website.

  1. Define the content audit goals: Define the goals and objectives of the content audit, such as identifying outdated content, improving website navigation, and ensuring consistency in tone and messaging.
  2. Create an inventory of existing content: Create an inventory of all the content on the website, including pages, posts, images, videos, and other media. This can be done using a content management system or spreadsheet.
  3. Evaluate content quality: Evaluate the quality of each piece of content based on criteria such as relevance, accuracy, timeliness, and readability. Categorize the content based on its quality rating.
  4. Review content for consistency: Review the content for consistency in tone, messaging, and branding. Ensure that the content aligns with the client's goals and values.
  5. Analyze website traffic and engagement: Analyze website traffic and engagement metrics, such as bounce rate, time on site, and page views, to identify high-performing and low-performing content.
  6. Identify content gaps and opportunities: Identify content gaps and opportunities based on the client's goals and the needs of the target audience.
  7. Prioritize content updates: Prioritize the content updates based on their importance and impact on the website's goals and user experience.
  8. Develop a content strategy: Develop a content strategy that outlines the goals, target audience, messaging, tone, and content types for the website. This shouldinclude recommendations for updating and creating new content, as well as guidelines for content creation and maintenance.
  9. Create an action plan: Create an action plan that outlines the specific steps needed to implement the content strategy, including updating existing content, creating new content, and optimizing website navigation and user flows.
  10. Implement and monitor progress: Implement the action plan and monitor progress to ensure that the website's content is aligned with the client's goals and the needs of the target audience. Continuously evaluate and adjust the content strategy as needed to improve the website's user experience and achieve the client's goals.