Logos
5 Logo Versions
- main logo
- secondary logo
- simplified logo (small amount of space)
- submark (favicon)
- logo animation
- https://www.shopify.com/tools/logo-maker
- https://www.adobe.com/express/templates/
- https://www.template.net/editable/logos
- https://www.freepnglogos.com/
- https://seeklogo.com/
- https://99designs.com/blog/logo-branding/anatomy-of-a-logo/
- https://elements.envato.com/
- https://www.logoground.com/
- https://www.flaticon.com/
- https://www.shutterstock.com/
| term | definition |
|---|---|
| scalable | from movie screen to business card |
| Logomark | The logomark is the icon, pictogram or graphical element of a logo design. It is generally the most recognizable part of a logo, meant to encapsulate the entirety of the brand in a singular image. |
| Wordmark | The wordmark is the text part of the logo design that displays the brand name. |
| Tagline | The tagline is the secondary text portion of the logo that is usually paired with the wordmark to provide more information about the brand. |
| Establishment date and location | The establishment date and location in a logo design offers background history on a brand. |
| Background | The background of a logo is any color, image, texture or physical material placed behind the logo. |
| Negative space | Negative space is the part of the logo that cannot be seen. |
Contest
create a unique logo for "BUILD then MARKET"
business description: a web agency that does software engineering and digital marketing. you can go to the website and look at it. https://buildthenmarket.com
- do not use clip art that has copyrights, ORIGINAL DESIGN REQUIRED.
- you have full creative freedom to give me the best design you feel is a good fit. try to include symbols like smartphone, credit card, shopping/e-commerce, coding/software development.
- use black color on white background, no 3d backgrounds
- "then" should be lowercase OR smaller than "BUILD" and "MARKET"
- Handover must have source file like .ai filetype (adobe illustrator) and any fonts used for future editing.
inspiration design
wide version:
Symbol on left + BUILD then MARKET
second square version (stacked):
Symbol BUILD then MARKET
| 79 | 155 | 231 |
|---|---|---|
| 236 | 258 | 259 |
blue > 00aeef pink > ff3e87