no-code-prototype

Interview

Interviews are a fast and inexpensive way to get insights into your idea from your target customers before you begin the experiment.

Paper Testing

Creating a paper test is a simple way to outline your vision and to spot any mistakes before the process goes any further. These tests can be carried out using a range of tech-niques, including wireframe (or blueprint), storyboarding, or drawing the product you envision. Startups use wireframes to illustrate how their users would navigate their new mobile app prototype. The technique helps to troubleshoot any problems before rolling the app out to customers.

Advertising

Advertising involves spreading the word about your business using brochures or social media directed to your relevant target market and assessing the level of response.

Button to Nowhere

Say you want to add a new feature to your website or app, but first you want to find out if your customers will click on it. Instead of spending hours building it, you could use a test called "button to nowhere." This just means that when your users click on the feature, nothing happens. They might receive an "under construction" pop-up message, but essentially, they won't be able to access anything else. The button to nowhere test is a great way to measure user interest in a new feature-the more clicks, the higher the likelihood that your new feature will attract interest.

Landing Page

Another useful way to gauge the level of customer response to your business's website is to include a particular call to action such as "click here for more information." One founder of online meal service, created a landing page with three different meal options to see which options the customers clicked on most. Nothing was behind the button except "thank you for visiting ... we are still building this site."