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Client Acquisition Strategy

How I Get UNLIMITED $1,997/mo Clients

This video offers a comprehensive guide for a tech startup specializing in digital marketing, web development, and UX design, focusing on client acquisition and sales strategies.

Here's a summary of the key takeaways:

Client Acquisition Strategies:

  • Free Methods:
    • Cold Calling: Emphasizes building sales skills and rapport, with a focus on providing upfront value like an audit or analysis to secure a Zoom meeting. https://www.google.com/search?q=trykickie.com is recommended for efficient cold calling [03:53].
    • Cold DMs: Advises against direct pitching in initial messages. Instead, focus on providing value (e.g., competitor insights, bad reviews) to encourage engagement and lead to a call. Platforms like Instagram, LinkedIn, and Facebook groups are suggested [05:24].
    • Networking Groups: Joining organizations like BNI or the Chamber of Commerce allows for direct, in-person interaction with business owners, offering a unique opportunity to connect with potential clients [0007:21].
    • Finding Clients in Bulk:
      • Free Tool: tryinstantdata.com (Chrome extension) can scrape Google Maps for business information [08:34].
      • Paid Tool: tryoutscraper.com generates comprehensive lists of businesses with contact details for multi-channel outreach [09:02].
      • Getting Cell Phones: clearout.io can be used to obtain cell phone numbers [09:47].
  • Paid Method (Ads):
    • Recommended only after covering expenses (e.g., at $5,000/month) due to inherent risks [10:51].
    • Ad Types: Meme ads leverage humor to address pain points [11:38], while simple video ads filmed on an iPhone should highlight client pain points and offer a guarantee [12:28].
    • Ad Funnel: Traffic from ads should be directed to a survey to gather information [14:16], then to a page for scheduling an intro call [15:17], and finally to a confirmation page with a video to increase show-up rates [15:33]. The entire funnel can be built and automated using gofreetrial.com (GoHighLevel) [15:49].

Sales Call Outline:

The video provides a detailed outline for sales calls, emphasizing:

  • Building Rapport: Start with casual conversation to create a friendly connection [16:45].
  • Setting the Frame: Briefly explain the call's structure [17:55].
  • Isolating the Problem: Ask open-ended questions to identify core pain points [18:21].
  • Sitting in Their Pain: Make them acknowledge the impact of their problems [20:48].
  • Desired Situation: Understand their goals and motivations [21:21].
  • Transition to Promise: Confidently state you can solve their problems and demonstrate your solution (e.g., a live demo of a web feature, a UX flow, or an analysis of their current digital presence) [22:21].
  • Temperature Check: Gauge their interest and address concerns [25:00].
  • Transition to Price: Wait for the client to ask for the price [26:38].
  • Investment (Price Reveal): State the price clearly and then remain silent [27:49].
  • Overcoming Objections: Be prepared to address questions or concerns [28:34].
  • Onboarding: Use tools like GoHighLevel for automated client onboarding, contracts, and payment processing [29:03].

1. App Store Optimization (ASO)

  • Keyword Research: Identify relevant keywords that users might search for when looking for apps like yours.
  • App Title & Description: Optimize your app's title and description with relevant keywords and compelling language.
  • Visuals: High-quality screenshots and app icons are crucial for attracting attention.
  • User Reviews: Encourage users to leave positive reviews, which can significantly impact your app's visibility.

2. Social Media Marketing

  • Targeted Ads: Run ads on platforms like Facebook, Instagram, and TikTok, targeting specific demographics and interests.
  • Organic Engagement: Share engaging content, run contests and giveaways, and interact with your followers to build a community around your app.
  • Influencer Marketing: Partner with relevant influencers to promote your app to their audience.

3. Content Marketing

  • Blog Posts: Create informative blog posts about your app, industry trends, and tips for using your app effectively.
  • Videos: Create engaging video content, such as app demos, tutorials, and user testimonials.
  • Social Media Content: Share short, attention-grabbing videos and images on platforms like TikTok and Instagram Reels.

4. Referral Programs

  • Incentivize Existing Users: Offer rewards to users who refer new users to your app.
  • Partner with Complementary Apps: Collaborate with other app developers to cross-promote each other's apps.

5. Public Relations

  • Press Releases: Announce new app features, updates, and milestones to the media.
  • Media Outreach: Build relationships with tech journalists and bloggers to secure press coverage.
  • App Store Features: Submit your app to be featured in the App Store or Google Play Store.

6. In-App Purchases & Subscriptions

  • Offer Value-Added Features: Encourage users to upgrade to premium versions of your app with additional features.
  • Implement a Subscription Model: Offer recurring subscriptions for access to premium content or features.

7. User Onboarding

  • Create a Smooth Onboarding Experience: Guide new users through the app's key features and functionalities.
  • Provide Helpful Tutorials: Offer in-app tutorials and tips to help users get the most out of your app.

8. User Feedback & Iteration

  • Gather User Feedback: Collect user feedback through in-app surveys, reviews, and support tickets.
  • Iterate Based on Feedback: Continuously improve your app based on user feedback and data.

Remember:

  • Tailor your strategies to your target audience and your specific app's goals.
  • Track your results and make adjustments based on what's working and what's not.
  • Continuously experiment with new strategies to find the most effective ways to acquire users.

By implementing a combination of these strategies, you can effectively acquire new users and drive sustainable growth for your mobile app.