5-Year Marketing Plan

1. Executive summary
   1. Company Description
   2. how the founders started
2. location of launch
3. Strategic Focus Plan
   1. strategic direction for entire organization
   2. proposed actions of the marketing plan that must consistent
      1. Strategic Focus and Plan
      2. mission statement
         1. qualitative focus on the activities that will serve the key stakeholders
4. vision statement
5. goals
   1. Nonfinancial goals
   2. financial goals
6. core strengths
7. sustainable competitive advantage
   1. combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources or access to highly trained and skilled personnel human resources.

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Cinematic Commercial

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“All Marketing starts with three things: planning, acting, and tracking”

• Barton Poulson

A marketing agency marketing plan is a strategic document that outlines the marketing agency's objectives, target audience, tactics, and budget. Here's an example of what a marketing agency marketing plan might include:

A marketing agency marketing plan should be tailored to the unique needs of the agency and its clients, and should be regularly reviewed and updated to reflect changes in the market or the client's goals.

● Profit. Most firms seek to maximize profits---to get as high a financial return on their investments (ROI) as possible.

● Sales (dollars or units). If profits are acceptable, a firm may elect to maintain or increase its sales even though profits may not be maximized.

● Market share. Market share is the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.

● Quality. A firm may offer the highest quality, as Medtronic does with its implantable medical devices.

● Customer satisfaction. Customers are the reason the organization exists, so their perceptions and actions are of vital importance. Satisfaction can be measured with surveys or by the number of customer complaints.

● Employee welfare. A firm may recognize the critical importance of its employees by stating its goal of providing them with good employment opportunities and working conditions.

● Social responsibility. Firms may seek to balance the conflicting goals of stakeholders to promote their overall welfare, even at the expense of profits.

• philanthropy
• promoting volunteering
• ethical labor practices
• environmental changes

Not everyone believes that businesses should have a social conscience. Economist Milton Friedman stated that “‘social responsibilities of business’ are notable for their analytical looseness and lack of rigor.” Friedman believed that only individuals can have a sense of social responsibility. Businesses, by their very nature, cannot. Some experts believe that social responsibility defies the very point of being in business: profit above all else. 11

However, social responsibility has become more mainstream and is now practiced among a wide range of companies. Younger generations, such as millennials and Gen Z, are embracing social responsibility and driving change in the workplace and as consumers. 12

1. core strengths

2. sustainable competitive advantage:

combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources or access to highly trained and skilled personnel human resources.

• Situation Analysis/ SWOT

Internal Factors

• Management
• Offerings
• Marketing
• Personnel Finance
• Manufacturing/Equipment Suppliers
• R & D

3. External Factors: identify at least 3 trends related to the 5 forces

• Consumer/Social
• Competitive
• Technological
• Economic
• Legal/Regulatory
• Marketing Objectives
• Target Markets

Engagement Spectrum

Excited and engaged with the salesman, not neccesarily the product

Email Marketing Strategy

Singular Focus for this campaign

Interaction 1	Day 2	Day 3	Day 4	Day 5	Day 6	Day 7
Blind	Direct	Content
Random subject line, Fun, endearing (tell a story), show personality, get the click for your offer	Direct offer subject line, Problem/solution, highlight benefits	Expectation to receive free content, best for a weds or fri (test when works),

• Situation Analysis/ SWOT

Activity	Strengths & Oppurtunities	Weaknesses & Threats
Activity 1
Activity 2
Activity 3

• Internal Factors
• Management
• Offerings
• Marketing
• Personnel Finance
• Manufacturing/Equipment Suppliers
• R & D
• External Factors
• Consumer/Social
• Competitive
• Technological
• Economic
• Legal/Regulatory
• Marketing Objectives
• 5 year sales projection
• organization
• Implementation Plan
• Evaluation