Web Presence

Having a website is not enough. You can't just set them up and watch clients roll in on autopilot. You need to have a strong active presence, provide tons of free, invaluable content via these platforms, and engage with others. Experiment with different forms of media to see what your audience prefers and commit to being consistent on each platform you create a profile on. You should also ask yourself questions such as, Is my website easy to navigate? Is all the necessary information clear and easy to find?