Skip to main content

Testimonial

Way to get killer testimonials

  • A testimonial is used so your prospect has a proxy to experience your product or service through

  • So give a story

  • Good stories often follow a solid structure (though not always)

  • Structure that's been used by TF:

  • What was your life like before joining The Foundation? Chances are people will describe situation close to what your prospects are currently experiencing.

  • Why were things hard before joining TF? Creates an "us vs them" mentality. We're calling out common roadblocks between our successful students and our prospective students.

  • What made you hesitate with joining TF? Addresses whatever common objections come up. Because whenever money is involved, objections will arise. Instead of ignoring them, face them head on.

  • How has your mind changed about TF since joining? We want them to talk about how the objection has been defused.

  • What did you get from going through TF? Results are key. How have things changed since joining TF? The "after" of the before and after.

  • Do we have permission to feature your name and response to these questions in the future?

  • This creates a wonderful before and after story

  • You can model these questions and adapt to your product/service