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risks-scope-creep-client

In an agile studio, a Scope-Creeper is a direct threat to your profit margins and developer morale. Because your Account Executive (AE) is full-cycle, they are uniquely positioned to stop this at the contract stage, rather than mid-sprint.

The PhD-level approach to this is Predictive Friction Management: identifying the psychological profile of the "creeper" and building structural barriers to protect the project’s integrity.


1. The Vetting Checklist (The "Prevention" Phase)

The AE should run this "Red Flag" audit during Discovery. If a prospect hits more than two of these, they require a "High-Complexity" premium or a strict "Time & Materials" contract.

  • Vague Success Metrics: Do they say "I'll know it when I see it" instead of "I need a 20% increase in checkout speed"?
  • The "One More Thing" Syndrome: During the first call, do they keep adding features before discussing the core problem?
  • Lack of Internal Consensus: Are there multiple "bosses" giving conflicting requirements?
  • History of "Bad Luck": Do they blame their previous three agencies for "not getting it right"?

2. Structural Barriers: The "Agile" Contract

To "idiot-proof" the project, the AE must frame the Statement of Work (SOW) around Sprints, not Final Destinations.

  • Define "Out of Scope" Explicitly: Include a section titled "Exclusions." Don't just list what you will do; list what you will not do (e.g., "This sprint excludes custom API integrations for third-party CRMs").
  • The "Change Order" Tax: Clearly state: "Any request outside the signed Sprint Backlog will trigger a Change Order, billed at $[X]/hour, or will be moved to a subsequent sprint."
  • The MVP Anchor: Constantly refer back to the Minimum Viable Product. Anything else is a "Phase 2" luxury.

3. Dialogue Scenarios: Handling the "Creep" in Real-Time

When the client says: "While you're under the hood, can you also add this quick feature?"

The AE Response (The "Agile Redirect"):

"That’s a great idea and I can see how it adds value. However, adding that now will jeopardize our Friday launch date for the core feature. Should we swap out [Current Feature] for this new one, or would you like me to add this to the 'Phase 2' backlog for next month's sprint?"

The AE Response (The "Professional Gatekeeper"):

"I’d love to include that. As per our SOW, this falls under a Change Order. I’ll send over a quick 1-page addendum for the additional 5 hours of dev time. Once you sign that, the team can pull it into the current workflow. Shall I send that over?"


4. Behavioral Modification: "The Weekly Sync"

The AE must maintain "Operational Dominance" through a rigid communication cadence.

  1. Weekly Status Reports: Highlighting exactly what was completed vs. what was requested.
  2. The "Parking Lot" Document: A shared doc where you record every "extra" idea the client has. This makes them feel heard without committing your devs to extra work.
  3. Visual Progress Tracking: Use a Burndown Chart or Kanban view. When a client sees the "In Progress" column is full, they are psychologically less likely to try and "cram" more in.

5. The "Fire" Protocol

If the client ignores the SOW and becomes abusive or demands free labor:

  • Pause the Sprint: "We’ve reached a point where the project requirements have significantly diverged from the original SOW. We need to pause development for 48 hours to re-scope and align on the new budget."
  • The Mutual Breakup: "It seems our agile process isn't the right fit for your evolving needs. I'm happy to hand over the current code/assets and recommend a firm that handles high-variability 'Time & Materials' work."

Would you like me to draft a "Change Order" template that your AE can use to instantly monetize any scope-creep requests?