Step 1: Reels
It all starts with getting traffic and attention on whatever it is you do. REELS and short form video is what is going to bring in the most reach and exposure.
Step 2: Comments
Comments are like showing up to the party, going around meeting everyone and saying hello. treat these like mini networking opportunities to get your name and face out there.
Step 3: Stories
After you bring all these wonderful people to your page and they click that follow button, they'll want to get to know you a little more. This is accomplished through STORY HIGHLIGHTS and STORIES. Share 3 types of content here. educational, your story / about me, and product / offer content
Step 4: Going Live
Livestreams are crucial for building that Know Like and Trust factor with your new found community. Pro Tip: Livestreams don't have to be a set time or an hour long or even 30 minutes, you can have 11 minute livestreams if you so please. Whatever it takes to get the main point across. The cool part with that is when you go live (and they're following you) you'll be pushed to the front of the Story bar and you'll be first in line (it's a nice little growth hack)
Step 5: DMs
Use the DMs to connect, communicate your offer, and close the sale. There's a lot that can be done in the DMs but they should be used mainly for business.
Links
2024 Guide
SPRING Guide grow your IG Following
Where do hashtags go? (Caption vs. Comment)
It doesn't matter some like putting them in the first comment because it makes the Call To Action prompts at the end of the captions clean, easy to read, and not distracting.
CAPTION
CAPTION Pros
Easier to Schedule Hard to forget about Still tracks with analvtics tools
CAPTION Cons
Takes up characters from caption Looks messy Devalues a Call To Action
COMMENT
Pros
Clean Call To Action Looks professional Still tracks in analvtics tools
Cons
Easv to forget about adding them Has to be the first comment Hard to schedule posts with first comment