SOCIAL MEDIA
Social media is a valuable tool for building your audience, it can also increase your revenue, reach, and ROI.
Table of Contents
Social media marketing: With more than 3.5 billion active users, social media platforms are an enormous opportunity for businesses. Each social platform has its own unique character, and different types of content perform best on different platforms. Here's a rundown of some of the top platforms:
Facebook: Facebook is tough for organic results. Unless people follow your company's page, it's difficult to appear organically in their newsfeed. However, a good business page should include your contact info, an eye-catching cover photo, a profile photo of your logo and a call-to-action button leading people to your website.Visual content does best on Facebook, and video performs well. Consider offering your followers glimpses behind the scenes at your business. Interactive content like quizzes also perform well.
Twitter: Twitter users are very active, with 46% using the platform daily . Again, visual content performs well. Use your Twitter to link to useful content. You should also capitalize on its strength as a customer service platform. Just remember to respond to all customer service queries promptly.
LinkedIn: LinkedIn is all about business. This is the platform to connect with other influencers in your industry, and position yourself as an authority. You can use LinkedIn to post original long-form content that offers business insight. List-based articles perform well, as does video.LinkedIn is a great platform for your business if your product or service is in the B2B market. For B2C companies, LinkedIn is less effective.
Instagram: Instagram is all about the visuals. While around 80% of Instagram's users follow at least one business, you won't achieve success by pushing sales.Instagram users want to engage with beautiful imagery, particularly aspirational lifestyle imagery. This is also a great platform to offer a behind the scenes look at your business.
https://business.instagram.com/blog/instagram-discover-new-content-ideas-for-businesses/
Pinterest: While Pinterest might not have the largest audience among the social media platforms, it has the audience with the highest buying intent. Pinterest users are there to get purchasing ideas. If you have a product or service that lends itself to a visual medium, Pinterest is a great platform for you. For more esoteric services, think about creating infographic content that links back to your site.
FOLLOWER ENGAGEMENT
This is the ultimate measurement of your success in social media marketing.
Engagement and reach are fun to measure because they make your brand look good, but you have to track the KPIs that paint the full picture. The goal of measuring social media KPIs isn't to justify your marketing strategy, it's to improve
- Engagement
- Conversions
- Reach
- Leads
- ask questions
- make shareable content
- search trending topics
- always be respectful and show manners
Influencer
Influencer Marketing company: Grin
https://intellifluence.com/influencers https://influencer-active.com/ https://klear.com https://www.futureplc.com/
| Account | Army |
|---|---|
 |  |
- Content Creation
- Audience Engagement
Photography
lighting
- 1 hr just after sunrise / before sunset >> elongated shadows?
- soft candle light? >> look more mysterious
- don't squint
- don't use a low angle
INSTAGRAM
| examples | urls |
|---|---|
| ecom | https://www.instagram.com/austin.rabin/ |
Investment Vice President SoftBank | https://www.instagram.com/aaronwong__/
Best times to post on Instagram for media
- Best times: Tuesday 1–5 p.m. , Wednesday 11 a.m. , Thursday 8–9 a.m.
- Best days: Tuesday, Wednesday, Thursday
- Worst day: Sunday
The Instagram algorithm favors your timing to post Reels as much as it favors consistency.
| Day Of The Week | Best Time To Post Reels On Instagram |
|---|---|
| Monday | 5 A.M., 9 A.M., 9 P.M. |
| Tuesday | 1 A.M., 3 A.M., *8 A.M. |
| Wednesday | 6 A.M., 7 A.M., 10 P.M. |
| Thursday | 8 A.M., *11 A.M., 6 P.M. |
| Friday | *4 A.M., 12 P.M., 2 P.M. |
| Saturday | 10 A.M., 6 P.M., 7 P.M. |
| Sunday | 6 A.M., 7 A.M., 3 P.M. |
Best times to post on Facebook for tech
- Best times: Thursday 3–4 p.m.
- Best day: Tuesday, Thursday
- Worst day: Sunday
Best times to post on Instagram for tech
- Best times: Monday 10–11 a.m., 2–5 p.m., 8 p.m., Tuesday 10 a.m.–1 p.m., Thursday at noon, Friday at 11 a.m.
- Best day: Monday
- Worst day: Sunday
Best times to post on Twitter for tech
- Best times: Monday 11 a.m., Tuesday & Wednesday 9 a.m., Tuesday 2 p.m.
- Best day: Tuesday
- Worst day: Sunday
TWITTER
Best times to post on Twitter for media
- Best times: Monday 6 a.m. & 9 a.m., Tuesday 7 a.m.
- Best days: Monday, Tuesday
- Worst day: Saturday
Analytics Tool
Content Strategy
- sharing is the lifeblood of content
TikToks, Reels = Mass Exposure
Comments = Networking
Stories = Nurturing + Connection
Lives = Authority Building + Nurturing
DMs = Connection + Sales
Toon face editor
https://apps.apple.com/us/app/toonapp-cartoon-photo-editor/id1540719743
Post Frequency
According to a study by Hubspot, posting more than twice a day can lead to a reduction in engagement. However, the optimal posting frequency for you will depend on your followers, their age, their browsing habits, and so on.
Post 1
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DM me for 👨🏽💻web design services📱💻🖥 that grow your 💰website 🏘traffic 🛒and sales!!!
Content Creator
It takes an average of 6.5 months for a content creator to earn their first dollar.
TikTok ad
Text
btm
We create websites and grow revenue with digital marketing. Are you looking for a technology expert to help you level up online? Message @buildthenmarket for consulting on your project
Paid Marketing
5:1 Ratio
- 4 posts edutainment
- 1 post "buy my product"
Social Media Paid Marketing Social media paid marketing works on many of the same principles as other pay-per-click marketing. The strength of social media marketing is the ability to target very specific audience demographics with your ads.As with organic social media marketing, paid social media marketing comes down to knowing what platforms your audience is most likely to engage with, and the kind of content that gets the most engagement on each platform.Each social media platform offers different ad formats, but for most of them the basics of a good ad remain the same: use attention-grabbing imagery, use video whenever possible, show people using your product or service, create a killer headline, lead with benefits and provide a clear call to action.
Personal Brand headlines summary
LinkedIn connection note
Hey Chaitanya,
I'm looking for UX Designer roles in NJ starting in December. Looking forward to working with you.
Sincerely, Abhi
LinkedIn Request to Connect (Recruiter)
Hey I saw your email and thought to connect with you. I'm looking for UX HTML design roles 80k to 110k, at creative/marketing agency
Hey Pam I came across an old email from you and thought to connect with you. I'm looking for UI design roles
Hey Ashish, thanks for reaching out during my job hunt, I got an email from you a few days ago. I'm looking for UI design roles.
Sincerely, Abhi
Fresno
Hey Shelly,
I'm interested in your expertise with recruiting. I'm seeking HTML Email Developer roles in Fresno and I'm hoping you can help.
Sincerely, Abhi
ASK HOW CAN I HELP?
LinkedIn Connection Request Web Design _____,
Congrats on _______
I help fitness coaches grow traffic through custom web design. I am a 3rd degree black belt, 8+ years experience in website design, and specialize in the martial art industry.
Stay healthy in ____
Abhi
———
I help martial arts schools grow traffic through custom web design. I am a 3rd degree black belt in Taekwondo, 8+ years experience in website design, and specialize in the martial art industry.
Would you like to have a quick discovery call to see if I can add value to your business?
Abhi Ray Freelance Web Designer
Post Ideas
- OFFERS
- Paid Promotion posts
- participate on yelp
- respond to reviews
- reward loyal customers
- create a sense of urgency
- qr code
- events
- ask your customers questions
- host a contest
- blog SME
Social Media Optimization
SMO Sites: 1. Facebook Image Posting, Content Posting, Business Page Marketing, Brand Marketing and Video Marketing
2. Twitter Pick The Right Handle, Profile Photo, And Header Image, Optimize your bio to showcase your brand’s personality, Add images to tweets to increase retweets, Keep hashtag use to a minimum
3. Instagram Advertisers now have 4 ad options including: ∙Photo ads – your standard Instagram post format ∙Video ads – the same as above, but with a video in place of a photo ∙Carousel ads – a slideshow ad, which allows for multiple images ∙Stories ads – these are Instagram’s version of Snapchat ads seen at the top of the feed.
5. YouTube ∙YouTube channel ∙Subscribe to YouTube channel ∙Link to other YouTube videos, playlists, channels ∙Encourage viewers to “like” or comment on the video
6. LinkedIn ∙Set up your business LinkedIn page the ∙Find highly targeted customers and connections. ∙Post high-quality content. ∙Grow your email marketing list. ∙Use sponsored updates. ∙Start with connections, then build relationships.
https://socialpros.co/how-to-mass-dm-on-instagram/ https://www.turbomedia.io/ https://brands.joinstatus.com/influencer-outreach-templates