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cold-email

Cold Email​

Send the following email then pick up the phone and call:

Subject: Appropriate person?

Message: Name,

I've found some problems with your Adwords campaign and I'd like a quick chat with an appropriate person, is that you? Hit reply and let me know..

-- Thanks, Tyson Relief Marketing

Lumpy mail​

Send lumpy mail package, wait 3 days then pick up the phone and call

Lead: Hi the is Lead from ABC company, how can I help you?

You: Hi Lead this is Tyson, I've sent an email/package to Sales and I want to make sure he got that can you put me through please. (keep the tone as if I know Sales, who is the CEO)

Lead: May I ask who is calling?

You: It's just Tyson, I just want to speak to Sales, can you put me through please.

Lead: Sales isn't in at the moment, would you like to leave a message? You: No, it's ok thanks Lead, I'll call Sales later, Thanks.

Lead: GRILLING- what's this about etc. You: I sent over a package with some critical information regarding your Adwords account X days ago and I’m just following up on it.

Lead: Ok i'll put you through.. You: Thanks Lead

Understanding NINJIO's Partnership Tiers​

NINJIO cybersecurity offers three distinct partnership tiers to cater to various business models and client sizes. Let's break them down:

  • VAR Model (NINJIO SELL): This stands for Value-Added Reseller. In this model, you purchase NINJIO products from a distributor (like TD Synnex or Liquid PC) at a discounted rate (10%, with potential for 20-30% off for new customers through deal registration). You then resell these products to your clients, often bundling them with your own services or solutions to add value. The key here is that you're reselling a product.

  • MSP Model (NINJIO COMPLETE): This stands for Managed Service Provider. With this model, you offer NINJIO's services as part of your own ongoing managed services to your clients. Instead of just reselling a product, you're delivering it as a continuous service.

    • The "direct partnership starting at $649/month for up to 500 seats" means that if you have a client with up to 500 users (seats), you'd pay NINJIO a flat rate of $649 per month to provide their service to that client. If you have more than 500 seats, the pricing would likely scale up.
    • "Go through Rain Networks for smaller, flexible options" suggests that if your clients have fewer than 500 seats, or if you prefer a more flexible, perhaps per-seat or tiered pricing model, Rain Networks acts as an intermediary that offers those options, possibly aggregating smaller MSPs.

  • Referral Model (NINJIO REFER): This is the simplest model. You don't sell or manage NINJIO products or services directly. Instead, you refer potential clients to NINJIO, and if a sale closes as a result of your referral, you earn a commission (up to 15% of the sale). This is ideal if cybersecurity isn't your core business but you encounter clients who need it.

The "500 seats" in the MSP model refers to the number of individual users or devices that will be utilizing NINJIO's cybersecurity services within a client's organization. It's a common metric in software and service licensing to determine pricing.

Implementing a Similar Tiered Approach for Your Tech Firm​

Here's how you can adapt NINJIO's tiered approach for your tech firm offering software engineering and paid digital ad campaigns. The key is to define clear pathways for different types of partners or clients, whether they're a large enterprise, a small business, or someone who can simply refer business.

Example Initial Outreach Email​

Here's an example of an initial outreach email inspired by the NINJIO structure, keeping in mind your services (software engineering and paid digital ads) and the possibility of referrals:

Subject: Exploring Partnership Opportunities with Your Company Name

Hi Prospect Name,

Hope you're having a productive week.

I'm reaching out from Your Company Name, where we specialize in delivering high-impact software engineering solutions and results-driven paid digital ad campaigns. We've helped businesses like mention a relevant industry or type of business you've helped achieve mention a general benefit, e.g., "significant growth" or "streamlined operations".

We understand that different businesses have unique needs, so we've structured our engagement models to be flexible and mutually beneficial. We offer three primary ways to collaborate:

  • Direct Client Model (Our Services): This is for businesses directly seeking our expertise in software engineering or paid digital advertising. We can work with you on a monthly retainer for ongoing projects or an hourly basis for specific tasks, tailoring our approach to your project scope and budget. This model is ideal for companies looking for a dedicated partner to drive their digital initiatives.

  • Consultant/Agency Partnership Model (Our Solutions): If you're a consultant or agency serving clients who could benefit from our specialized services, we can establish a direct partnership. You'd bring us in to provide our software engineering or digital ad expertise to your clients, and we can discuss a project-based fee structure or a revenue-sharing agreement for successful collaborations. This is perfect if you want to expand your service offerings without building an in-house team.

  • Referral Model (Connect & Earn): Do you know a company that could use a boost in their digital presence or needs custom software development? Simply refer them to us! If your referral becomes a client, you'll earn a 15% commission on their initial project or first three months of retainer fees. This is a great option if our services aren't a direct fit for your business but you see an opportunity for a mutually beneficial connection.

To help me best understand how we might work together, could you share a little more about your current role or what kind of partnership might align best with your objectives?

Looking forward to the possibility of connecting.

Best regards,

Your Name

Your Title

Your Company Name

Your Website

Your Phone Number (Optional)

Key Nuances in the Email​

  • Direct Client Model (Your Core Service): This is where you directly offer your software engineering and digital ad services. You've mentioned monthly or hourly, which is a good distinction to include.
  • Consultant/Agency Partnership Model: This replaces the VAR/MSP idea. You're not selling a "product" like NINJIO, but you're offering your "solutions" (software engineering and digital ads) for other consultants or agencies to integrate into their offerings for their clients. This allows for a deeper collaboration than just a referral.
    • "Project-based fee structure or a revenue-sharing agreement": This allows flexibility in how you work with other consultants/agencies.
  • Referral Model: This is straightforward and covers the scenario where the person you're emailing is too small or simply not the right fit for a direct service, but can still provide value through a referral. The 15% commission is a clear incentive.
  • No "Seats": Since you're offering services and not licensing software per user, the concept of "seats" doesn't apply to your business. You'll focus on project scope, retainer duration, or ad spend.
  • Clear Call to Action: The questions at the end guide the recipient on how to respond, making it easy for them to self-qualify or direct you to the right person.

This email provides clear options and helps you quickly identify whether the recipient is a potential direct client, a partner who can integrate your services, or someone who can simply refer business.