Email Marketing
Table of Contents
- Email Drip Campaign
- Email List automated drip campaigns automatically trigger behavior-based drip campaigns upon sign up Hubspot or other advanced email marketing software Google Analytics
- Design executing an email marketing strategy campaign schedule end-to-end lead capture lead nurture tactics certifications in BigCommerce & Shopify? Prepare test scenarios for TUT/FIT/UAT phases
Mailchimp Email Marketing Software 2,000 subscribers and 12,000 emails per month, MailChimp can be used for free.

Email campaigns Email marketing is an incredibly effective tool. It drives better acquisition and retention than just about any other marketing activity. It also delivers an incredible ROI. A 2015 report by the Direct Marketing Association found that for every $1 spent on email marketing, companies generated an average return of $38.
Building an email list One of the benefits of email marketing compared to other forms of outbound marketing is that, assuming you're complying with anti-spam regulations, your emails are marketing to an audience that's already asked to receive your marketing materials.If you're a startup, that means you'll be building your email list from scratch. And that means you need to offer people something of value in exchange for their email address. Consider offering downloadable guides and resources relating to your industry in exchange for email signups.
Writing an email that gets clicks Whether or not you segment your list, your email marketing success hinges on creating an email that people want to open and click on.The first hurdle after your email lands in a customer's inbox is getting them to open it in the first place. This means crafting an enticing subject line that piques their curiosity.For some helpful tips click here
Blast campaigns and nurture campaigns are two different approaches to email marketing with distinct purposes and strategies
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Blast Campaigns: A blast campaign, also known as a broadcast campaign, involves sending a single message or offer to a large group of recipients simultaneously. These campaigns are typically used for broad marketing purposes, such as promoting a sale, announcing a new product, or delivering a general newsletter. Blast campaigns are often sent to a large email list without much customization or personalization. The goal is to reach a wide audience with a single message and generate immediate responses or actions.
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Nurture Campaigns: Nurture campaigns, on the other hand, are designed to build relationships and engage with recipients over an extended period. These campaigns involve sending a series of targeted and personalized emails to a specific audience segment. The emails are typically spaced out and sent at predetermined intervals to guide recipients through a customer journey or sales funnel. Nurture campaigns focus on delivering valuable content, educating prospects, addressing their needs and pain points, and gradually moving them towards a desired action. The goal is to nurture leads, build trust, and convert prospects into customers.
While blast campaigns are more suitable for mass communication and creating awareness, nurture campaigns are geared towards building relationships and guiding prospects through a longer-term engagement process. Nurture campaigns often require more customization and segmentation based on recipient behavior or characteristics to deliver relevant and timely content.
Email Drip Campaign
https://www.campaignmonitor.com/blog/category/email-marketing/
Catchy Subject Line https://www.subjectline.com/
Domain Based Email Account
admin@___-___.com
no-replay@____.com
noreply@___.com
administrator@___-___.com
hostmaster@___-___.com
postmaster@___-___.com
webmaster@___-___.com
Email List
Building an email list is an important aspect of email marketing. Here are some tips to help you effectively build your email list:
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Create valuable content: Offer incentives such as exclusive content, e-books, guides, or discounts that are valuable to your target audience. This encourages visitors to sign up for your email list in exchange for the content.
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Opt-in forms on your website: Place opt-in forms prominently on your website, such as in the sidebar, header, footer, or as pop-ups. Make the forms visually appealing and include a clear call-to-action explaining the benefits of subscribing.
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Use lead magnets: Develop lead magnets, which are free resources or tools that provide value to your audience. Examples include templates, checklists, webinars, or free courses. Promote these lead magnets on your website and social media platforms to attract subscribers.
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Social media promotion: Leverage your social media channels to promote your email list. Direct followers to your website or landing page where they can sign up. Consider running social media ad campaigns to expand your reach and attract new subscribers.
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Guest blogging and collaborations: Write guest posts for relevant blogs or collaborate with influencers in your industry. Include a call-to-action within the content or author bio, inviting readers to join your email list for more valuable content.
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Contests and giveaways: Host contests or giveaways where participants must provide their email addresses to enter. Promote these events through your website, social media, and other marketing channels to generate interest and capture email leads.
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Optimize for mobile: Ensure that your opt-in forms and landing pages are mobile-friendly. With the increasing use of mobile devices, it's crucial to provide a seamless experience for users on smartphones and tablets.
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Segment your audience: Segment your email list based on demographics, interests, or past interactions. This allows you to send more targeted and personalized emails, increasing engagement and conversion rates.
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Email signature: Include a subscription link or call-to-action in your email signature. This way, every email you send becomes an opportunity to gain new subscribers.
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Provide a clear value proposition: Clearly communicate the benefits and value subscribers will receive by joining your email list. Let them know what type of content they can expect and how it will benefit them.
Remember to always comply with relevant privacy laws and regulations, such as obtaining proper consent and providing an option to unsubscribe. Building an email list takes time and consistent effort, so be patient and focus on delivering value to your subscribers.
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- https://www.campaignmonitor.com/guides/mobile/
- https://www.campaignmonitor.com/guides/mobile/responsive/
| Platform | Cost | Contact limit | Monthly send limit | Daily send limit |
|---|---|---|---|---|
| MailChimp | FREE | Up to 500 contacts | Up to 1,000 email sends | Up to 500 email sends |
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top of the page is focused on niche, then lower sections can have CTAs and other niches