Email Prospecting
common email address conventions
hi@company.com
Email Verification Tools
"Lumpy mail" refers to a direct mail marketing technique that combines elements of traditional direct mail with email marketing. In lumpy mail campaigns, physical items or "lumpy" objects are sent to recipients along with a corresponding email message. The purpose of lumpy mail is to capture the recipient's attention, create curiosity, and increase the likelihood of the email being opened and read.
Lumpy mail typically includes a tangible item that is relevant to the message or offer being promoted. For example, it could be a small promotional product, a sample of a product, a personalized item, or something unique that stands out. The physical object is accompanied by an email that provides additional information, reinforces the message, or includes a call to action.
The concept behind lumpy mail is to leverage the power of physical mail to complement and enhance email marketing campaigns. By sending a physical item, marketers aim to make a memorable impression and differentiate themselves from the deluge of digital messages. The combination of a physical object and an email can create a multi-channel experience that increases engagement and response rates.
Lumpy mail campaigns require careful planning and coordination between the physical mail and email components. It's important to ensure that the physical item aligns with the brand and message, and that the email effectively connects the recipient's interaction with the physical object to the desired action or conversion.
Overall, lumpy mail is a creative and attention-grabbing approach to email marketing that leverages the tangible impact of physical mail to enhance the effectiveness of digital communication.
Ask For A Meeting Email
Subject Line
- Free for coffee? On me!
Template
Hey [First Name],
I’m going to be embarrassingly honest: I’ve really enjoyed learning more about what you do and would love the the opportunity to connect over coffee to learn more about your experience with [industry or specialty]. I’m currently doing [role or project] at [Company Name], and am very interested in learning more about how you use A/B testing to enhance [detail mentioned in last conversation].
I know you must be very busy, but thought I’d try my luck. Would you be able to grab a coffee for 20 minutes this Wednesday or Thursday at [time]? Just let me know!
Thanks,
[Signature]
Asking For An Introduction
Subject Line
- Introduction to [Contact Name]?
Template
Hey [First Name],
It was fantastic meeting you last week at [event]. I enjoyed our conversation about [topic discussed].
As we were discussing what I’m working on, you mentioned that you know [Contact Name] over at [Company Name] and how she's an expert in this space. If you're willing, an introduction to [Contact Name] would be greatly beneficial and she might be interested in learning more.
I understand you might have a lot going on so I attached a short blurb below to make the introduction as easy as possible. Would you be able to take a moment to introduce me?
Thanks,
-- About [Your Name] & [Your Company/Product/Project]
[Description to be used in introduction email]