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Email Automation & Drip Campaigns for Inbound Leads

When prospects or leads sign up for your e-newsletter or fill out a contact form on your website, you can use email automation and drip campaigns to nurture them effectively.

What is Email Automation?​

Email automation is the process of sending emails to subscribers automatically, based on triggers such as sign-ups, downloads, or specific actions. This ensures timely and relevant communication without manual intervention.

What is an Email Drip Campaign?​

An email drip campaign is a series of pre-written emails sent to leads over time. These emails are designed to educate, engage, and move prospects closer to a desired action (like making a purchase or booking a call).

Example Drip Campaign Flow​

  1. Welcome Email: Sent immediately after sign-up.
  2. Value Email: Share helpful resources or tips (1-2 days later).
  3. Case Study/Testimonial: Build trust with social proof (3-4 days later).
  4. Offer/Call-to-Action: Encourage the next step (5-7 days later).

Free Tools for Email Automation & Drip Campaigns​

  • Mailchimp Free Plan: Automate basic email sequences for up to 500 contacts.
  • Sender: Free plan includes automation and up to 2,500 subscribers.
  • Benchmark Email: Free tier with automation features.
  • Mailerlite: Free for up to 1,000 subscribers, includes automation.

Best Practices​

  • Personalize emails with the recipient’s name and relevant content.
  • Space out emails to avoid overwhelming your leads.
  • Always provide an easy way to unsubscribe.
  • Monitor open and click rates to optimize your campaigns.

By leveraging email automation and drip campaigns, you can build relationships with inbound leads and increase conversions efficiently.