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price-per-page

Price per Page (Replacing “Pages” With Measurable Units)​

Yes — “page” is one of the slipperiest terms in web design pricing.One client thinks “1 page” = 300 words of text, another thinks it’s a full-blown 15-section scrolling landing page with galleries, forms, and animations.

If you want to avoid scope creep, you need a unit that is:

  1. Easy for the client to visualize.
  2. Tied to your design effort, not just content length.
  3. Scalable in your pricing model.

Here are a few approaches:

1. “Sections”​

  • Definition: A section is a visually distinct content block on a page (e.g., Hero Banner, About Summary, Services Grid, Testimonial Carousel, Contact Form).
  • Example:
    • A 5-section homepage = Hero Banner, About, Services, Testimonials, Contact Form.
    • A 10-section site could be spread over multiple URLs or one long-scrolling page.
  • Benefit: Lets you scope complexity without worrying about page count.

2. “Features”​

  • Definition: A feature is a functional or interactive component (e.g., photo gallery, blog feed, booking form, animated slider, interactive map).
  • Example:
    • A static text block = 1 section.
    • A testimonial slider = 1 feature.
    • A gallery with lightbox = 1 feature.
  • Benefit: Keeps complex components from being treated as “just another section.”

3. Hybrid: “Sections + Features”​

This is my personal favorite for proposals:

  • Base package: Includes X sections + Y features.
  • Add-ons: Each extra section or feature costs $Z.
  • Example Pricing Model:
    • Base: $1,500 for up to 12 sections and 2 features.
    • Extra section: $75 each.
    • Extra feature: $150 each.

4. How to Explain in an RFP​

You could include a visual “menu” of sections and features, e.g.:

Sections Examples

  • Hero banner with call-to-action
  • About us intro
  • Service list grid
  • Testimonial block
  • Contact form block Features Examples
  • Image gallery with lightbox
  • Blog post feed
  • E-commerce product listing
  • Appointment booking form

Why This Works​

  • Transparent: Clients see exactly what they’re paying for.
  • Flexible: You can mix/match layouts without “page” debates.
  • Scalable: If they want more, you can upsell without renegotiating the whole project.