Business Cards
- Leave some white space. Don’t make the card all dark colors. People often want to write something on the card. Give them space and light backgrounds to do so. Make it easy to write on.
- Don’t make tiny/enormous business cards. In fact, don’t stray from the basic dimensions for your country. In the US it’s 3.5 x 2 inches. They are a pain in the ass to carry and don’t improve the UX. It stands out, but in a way you want to throw away immediately. Wrong impression.
- Maximize your logo.
Keep it simple: Your business card should be easy to read and understand, so keep the design simple and uncluttered. Use a clear font and avoid using too many colors or images.
Include essential information: Your business card should include your name, job title, company name, phone number, email address, and website URL. You may also include social media handles if relevant.
Use high-quality materials: Use high-quality paper or cardstock to give your business card a professional look and feel. Consider adding a special finish, such as a glossy or matte coating, to make your card stand out.
Make it memorable: Consider adding a unique element to your business card, such as a QR code or an eye-catching design element, to make it more memorable.
Keep it consistent: Your business card should reflect your brand and be consistent with your other marketing materials. Use the same colors, fonts, and design elements that you use on your website and other marketing materials.
Make it easy to read: Use a font size that is easy to read, and avoid using fonts that are too intricate or difficult to read. Make sure that the important information, such as your name and contact information, stands out.
https://www.aircards.co/ https://dot.cards/c4eventgroup?a=user%2Fxhwjqzkbmohdklpeei5a40h5a%2Fc%2Fbl
Paper Stock: The standard material for business cards is paper. Metal: Typically, stainless steel is used for this style. Plastic: These are similar to the plastic for drivers licenses and debit cards. You can find ones made out of recycled materials as well. Fabric: Business cards made of fabric are most commonly used on clothing as labels. Hemp: Use hemp if you want a more sustainable paper business card. It produces 4 to 10X the paper as trees per acre, but most processing is out of the US, decreasing some of the sustainability. Recycled paper: Recycled paper is meant to prevent cutting down trees, but it’s more expensive to produce because of the additional production steps. Cork: Be careful when buying these. Read the materials because it is often just normal paper that is designed to look like cork. Photostock: If you’re using photos, this stock is similar to what you use for photographs. Bamboo: Bamboo can grow up to 3.28 feet per year. Unfortunately, most of the production is in China, so the transportation costs offset some of the environmental impact that this plant could make. Wood: You can make business cards out of Oak, Cherry, Walnut, Cedar, Maple, and other woods using a provider like Cards of Wood. Magnets: Magnets are a great way to create a business card if you work directly with consumers. They can just slap them on the fridge and they see your logo and name every time they get a snack. Stickers: Have some fun and create business cards that can also be stickers.
price analysis table 3/30/2023
| company | type | quantity | cost | shipping time | shipping cost | total cost | cost per card |
|---|---|---|---|---|---|---|---|
| Fedex.com | Single sided 3.5 x 2 | 100 | $10.00 | same day pickup | $10.00 | .10¢ | |
| GotPrint | Standard 2" x 3.5" | 100 | $9.80 | Economy 7-14 days | $4.86 | $14.66 | |
| Staples.com | Basic | 250 | $14.99 | same day pickup | $14.99 | 0.06¢ | |
| Staples.com | Basic | 500 | $17.99 | same day pickup | $17.99 | ||
| GotPrint | Standard 2" x 3.5" | 250 | $16.80 | Economy 7-14 days | $6.95 | $23.75 | |
| dotcards.net | QR | 1 | $20.00 | USPS 5 days | $4.13 | $25.73 | |
| Staples.com | Basic | 1000 | $32.99 | same day pickup | $32.99 | ||
| Vistaprint.com | standard | 100 | $18.00 | Standard 8 business days | $8.99 | $26.99 | |
| Vistaprint.com | Premium | 100 | $25.00 | Standard 8 business days | $8.99 | $32.99 | |
| Vistaprint.com | Specialty | 100 | $31.00 | Standard 8 business days | $8.99 | $38.99 | |
| dotcards.net | QR | 5 | $20.00 | USPS 5 days | $4.13 | $84.37 | |
| MOO | Best place to get business cards | 50 | $21.00 | ||||
| Zazzle | Best for custom business cards | ||||||
| Print Place | Best for business card designers | ||||||
| PsPrint | Best for custom shapes | ||||||
| PrintRunner.com | Only provider I found with a free shipping coupon | ||||||
| Elite Flyers | Best for bulk orders | 1000 | $68 | ||||
| UPrinting | Worst of the white label providers others might rate | 250 | $20.06 | ||||
| Overnight Prints | Best for technical problems, they try to cover with great prices | too little | too much | ||||
| Office Depot | Second Best same day business card printer | 250 | $21.99 |
Flyers
ROI for flyers, there are several key strategies to keep in mind:
Define your target audience: Before you even begin designing your flyer, it's important to understand who your target audience is. This will help you tailor your message and design to appeal to that specific group of people. Consider factors such as age, gender, location, interests, and behaviors when defining your target audience.
Use eye-catching design: Your flyer design should be visually appealing and stand out from the crowd. Use bold colors, high-quality images, and clear fonts to make your flyer easy to read and attractive.
Keep your message simple and concise: Your flyer should convey your message quickly and clearly. Avoid using too much text or cluttering the design with too many images. Stick to the most important information and make it easy for the reader to understand what you are offering.
Include a clear call to action: Your flyer should include a clear call-to-action (CTA) that tells the reader what to do next. This could be visiting your website, calling your business, or visiting your store. Make sure the CTA is prominent and easy to find on the flyer.
Distribute your flyers strategically: In order to maximize ROI, you need to distribute your flyers in places where your target audience is likely to see them. Consider high-traffic areas such as shopping malls, community centers, and local events. You can also distribute flyers door-to-door or through direct mail.
Track and measure your results: To determine the ROI of your flyers, you need to track and measure your results. Use unique URLs, phone numbers, or promo codes on your flyers to track how many people respond to your CTA. Analyze your results and adjust your strategy as needed to improve your ROI.
| company | type | quantity | cost | unit cost |
|---|---|---|---|---|
| staples.com | 5.5" x 8.5" single side | 25 | $13.99 | 0.56¢ |
| staples.com | 5.5" x 8.5" double side | 25 | $29.99 | $1.20 |
| fedex.com | single side | 50 | $34.99 | |
| fedex.com | double side | 50 | $49.99 | |
| staples.com | 5.5" x 8.5" double side | 100 | $69.99 | 0.70¢ |
| Vistaprint.com | 3.75" x 8.25" | 1000 | $76.99 | .08¢ |
| 48hourprint.com | 4" x 6" single side | 2,000 | $83.65 | 0.04¢ |
| Vistaprint.com | 5.5" x 8.5" | 1000 | $90.99 | .10¢ |
| staples.com | 5.5" x 8.5" single side | 500 | $99.99 | 0.20¢ |
| uprinting.com | 4" x 6" single side | 5,000 | $123.00 | 0.02¢ |
| uprinting.com | 4.25" x 5.5" single side | 5,000 | $123.00 | 0.02¢ |
| staples.com | 5.5" x 8.5" double side | 500 | $149.99 | 0.30¢ |
| nextdayflyers.com | 5,000 | $152.00 | 0.03¢ | |
| staples.com | 5.5" x 8.5" single side | 1500 | $179.99 | 0.12¢ |
| staples.com | 5.5" x 8.5" single side | 2500 | $299.99 | 0.12¢ |
| staples.com | 5.5" x 8.5" double side | 2500 | $449.99 | 0.18¢ |
| https://bizay.com/en-us/flyers | ||||
| UPS |