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How to address the need for better photos for your client's website:

Focus on the Client's Goals​

  • providing clear, actionable advice

  • "Ultimately, we want your website to reflect your professional image and make a strong impact on potential clients or employers."

  • "Investing in high-quality photos is an investment in your personal brand."

  • Be polite and understanding: Frame the conversation as a collaborative effort to create the best possible website.

  • Offer specific examples: Show your client examples of websites with strong visual branding and explain how the photos contribute to their success.

1. Emphasize the Importance of Visuals

  • "In today's digital world, professional visuals are incredibly important for personal branding. They create a strong first impression and build trust with your audience."
  • "High-quality photos help establish credibility and make you more memorable online."

2. Explain the Need for Variety

  • "For a website, we need a variety of photos to showcase your personality and expertise. One photo doesn't effectively convey your unique brand."
  • "We'll use these photos on your homepage, about page, and potentially in blog posts or social media."
  • "Ideally, we'll need 4-5 professional-looking close-up photos that show different angles and expressions."

3. Offer Specific Suggestions

  • "Let's aim for photos that are bright, well-lit, and focused. Avoid blurry or low-resolution images."
  • "Consider a variety of shots: a smiling headshot, a more serious headshot, perhaps one with you looking thoughtfully off-camera."
  • "Natural lighting is usually best, but a professional photographer can also help with studio lighting."

4. Suggest Solutions

  • "I can recommend some talented local photographers who specialize in headshots and personal branding."
  • "If budget is a concern, we can explore cost-effective options like professional photographers who offer mini-sessions."
  • "We can also discuss using stock photos for certain areas of the website while prioritizing professional headshots for key sections."