Off Site SEO / Off Page SEO

What is Off Page SEO

Both terms, "off-page SEO" and "off-site SEO," are commonly used in the field of search engine optimization (SEO). However, "off-page SEO" is the more widely recognized and commonly used term.

Off-page SEO refers to the actions taken outside of your own website to improve its search engine rankings. This includes activities such as link building, social media marketing, influencer outreach, and online reputation management. The goal of off-page SEO is to increase the visibility, authority, and trustworthiness of your website in the eyes of search engines.

On the other hand, "off-site SEO" refers to a broader concept that encompasses both off-page SEO and other external factors that influence your website's search engine performance. This includes factors such as backlinks, social signals, online mentions, and user-generated content on external websites. Off-site SEO takes into account the overall online presence and reputation of your website beyond its own pages.

While both terms are related and often used interchangeably, "off-page SEO" is more commonly used and recognized within the SEO community.