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Paid Ad Marketing Campaigns

Strategic Marketing Services

  • brand building
  • search engine listings
  • launch strategy
  • product-line merchandising plan
  • publicity strategy
  • marketing materials, brand kit

Digital Marketing Campaigns include email, social media, outbound, and inbound strategies. Costs assume an average rate of $100/hour with a 25% buffer for uncertainty.

Small Campaign

  • Description: Basic campaign with one social media channel, and minimal inbound content to drive initial web app awareness.
  • Target: Early-stage startups with limited budgets.
  • Timeline: 2--3 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (25%)Total HoursCost ($100/hr)
Social MediaSetup 1 platform (e.g., Instagram)LowMarketer51.256.25$625
Design social ad creatives (2)LowDesigner61.57.5$750
Run social ad campaign (1 month)MediumMarketer102.512.5$1,250
Basic SEO optimizationLowMarketer51.256.25$625
Analytics & OverheadSetup analytics (e.g., GA4)LowMarketer51.256.25$625
Project managementLowProject Manager153.7518.75$1,875
Client communicationLowProject Manager51.256.25$625
Total9122.75113.75$11,375

Medium Campaign

  • Description: Multi-channel campaign with email drips, two social platforms, moderate inbound content, and targeted outbound efforts.
  • Target: Growing startups aiming for broader reach.
  • Timeline: 4--6 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (25%)Total HoursCost ($100/hr)
Social MediaSetup 2 platforms (e.g., Instagram, Twitter)MediumMarketer102.512.5$1,250
Design social ad creatives (5)MediumDesigner153.7518.75$1,875
Run social ad campaign (2 months)MediumMarketer20525$2,500
SEO optimization (5 pages)MediumMarketer153.7518.75$1,875
Setup PPC campaign (e.g., Google Ads)MediumMarketer153.7518.75$1,875
Analytics & OverheadSetup analytics (e.g., GA4, Mixpanel)MediumMarketer102.512.5$1,250
Campaign optimization (1 month)MediumMarketer153.7518.75$1,875
Project managementMediumProject Manager307.537.5$3,750
Client communicationMediumProject Manager153.7518.75$1,875
Total22957.25286.25$28,625

Large Campaign

  • Description: Comprehensive campaign with advanced email automation, multiple social platforms, robust inbound strategy, and aggressive outbound efforts.
  • Target: Established businesses or high-growth startups.
  • Timeline: 6--9 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (25%)Total HoursCost ($100/hr)
Setup automation workflowsHighMarketer20525$2,500
Social MediaSetup 3 platforms (e.g., Instagram, Twitter, LinkedIn)HighMarketer153.7518.75$1,875
Design social ad creatives (10)HighDesigner307.537.5$3,750
Run social ad campaign (3 months)HighMarketer401050$5,000
SEO optimization (10 pages)HighMarketer307.537.5$3,750
Setup PPC campaign (e.g., Google Ads)HighMarketer256.2531.25$3,125
Setup retargeting adsHighMarketer153.7518.75$1,875
Analytics & OverheadSetup analytics (e.g., GA4, Mixpanel)HighMarketer153.7518.75$1,875
Campaign optimization (2 months)HighMarketer307.537.5$3,750
Project managementHighProject Manager5012.562.5$6,250
Client communicationMediumProject Manager256.2531.25$3,125
Total447111.75558.75$55,875

Notes

  • Assumptions: Costs assume $100/hour average rate. Actual rates vary (e.g., marketers: $50--$120/hour, designers: $50--$100/hour). Excludes ad spend budgets (e.g., $1,000--$10,000/month for social/PPC).
  • Buffers: 25% buffer accounts for revisions, delays, and optimization iterations.
  • Customization: Adjust tasks based on target platforms (e.g., TikTok for younger audiences) or campaign goals (e.g., lead generation vs. app downloads).
  • Validation: Use A/B testing and early analytics to refine estimates.
  • Tools: Use Mailchimp/HubSpot for email, Hootsuite for social, Google Ads for PPC, and GA4/Mixpanel for analytics.
  • All Social Media Accounts Listed: $500/ month
  • Online Presence
    • Twitter
  • 1 tweet/week: $15/month
    • 3-5 tweets/week: $20/month
  • Facebook
  • 1 posts/week: $50 / month
    • 3 posts/week: $100 / month
  • LinkedIn
  • 1 picture/week: $50 / month
    • 3 pics/week: $100 / month
  • Instagram
  • 1 picture/week: $50 / month
    • 3 pics/week: $100 / month
  • Pinterest
  • 1 posts/week: $50 / month
    • 3 posts/week: $100 / month
  • Reddit
  • 1 posts/week: $50 / month
    • 3 posts/week: $100 / month
  • Content Marketing
  • Email marketing
  • https://emailexpert.org/
  • SEO
  • http://localclienttakeover.com/the-5-step-process-for-smart-local-seo-pricing/
    • Factors that determine the price
  • number of keywords
    • geographic area
    • competitive vs non-competitive
  • Local/State
  • optimize up to 30 keywords $50/mo
    • optimize up to 75 keywords $150/mo
    • optimize up to 150 keywords $400/mo
  • Regional
  • optimize up to 30 keywords $100/mo
    • optimize up to 75 keywords $350/mo
    • optimize up to 150 keywords $700/mo
  • Web Advertising
  • Facebook Ads
  • $199/month
  • Twitter Ads
    • Instagram Ads
    • YouTube Ads
    • Adwords
    • Search Engine Ads (Yahoo, Bing)
    • PPC campaigns: 10-20% of the client's spend budget

PPC Campaign

  • ex. client's budget is $500/mo on ads, we charge 15% = $75

Additional Monthly Services | | | Dashboard Analytics Tool | $199.99 per month | | Online Reputation Management | $99.99 per month | | Technical Support | $49.99 per month |


Large marketing project

Marketing Automation Estimates for B2C Web App

Estimated tasks, complexity, hours, and costs for small, medium, and large marketing automation projects to promote a new B2C web app. Projects include marketing automation setup, content creation, and services like email campaigns, CRM integration, and analytics. The small project focuses on basic automation for quick wins, the medium project expands to multi-channel workflows, and the large project includes advanced personalization and integrations. Costs assume an average rate of $75/hour with a 20% buffer for uncertainty.

Small Project

  • Description: Basic marketing automation setup with a single email drip campaign, minimal content creation (e.g., emails, landing page copy), and basic analytics for a lean web app launch.
  • Target: Early-stage startups with limited budgets.
  • Timeline: 1.5--2.5 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (20%)Total HoursCost ($75/hr)
Automation SetupConfigure platform (e.g., Mailchimp)LowAutomation Specialist51.006.00$450
------------------------
Define audience segments (2)LowMarketer51.006.00$450
Email CampaignsDesign email template (1)LowGraphic Designer81.609.60$720
Write email drip (3 emails)LowCopywriter61.207.20$540
Setup email drip campaignLowAutomation Specialist51.006.00$450
Content CreationWrite landing page copy (1 page)LowCopywriter51.006.00$450
Analytics & ServicesSetup analytics (e.g., GA4)LowMarketer51.006.00$450
Performance reporting (1 month)LowMarketer51.006.00$450
OverheadProject managementLowProject Manager81.609.60$720
Client communicationLowProject Manager51.006.00$450
Total6012.0072.00$5,400

SMS

SMS List

Medium Project

  • Description: Comprehensive marketing automation with multi-channel campaigns (email, SMS), moderate content creation (e.g., emails, social media posts, landing pages), CRM integration, and customer journey mapping for a growing web app.
  • Target: Startups aiming for scalable user engagement.
  • Timeline: 3--5 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (20%)Total HoursCost ($75/hr)
Automation SetupConfigure platform (e.g., HubSpot)MediumAutomation Specialist102.0012.00$900
Define audience segments (5)MediumMarketer102.0012.00$900
Setup CRM integration (e.g., Salesforce)MediumAutomation Specialist153.0018.00$1,350
Email CampaignsDesign email templates (2)MediumGraphic Designer153.0018.00$1,350
Write email drip (5 emails)MediumCopywriter102.0012.00$900
Setup email drip campaignMediumAutomation Specialist102.0012.00$900
SMS CampaignsSetup SMS campaign (e.g., Twilio)MediumAutomation Specialist81.609.60$720
Write SMS copy (3 messages)LowCopywriter30.603.60$270
Content CreationWrite landing page copy (2 pages)MediumCopywriter102.0012.00$900
Create 1 FAQ page (500 words)LowCopywriter51.006.00$450
Analytics & ServicesSetup analytics (e.g., GA4, Mixpanel)MediumMarketer102.0012.00$900
Map customer journey (1 persona)MediumMarketer102.0012.00$900
Performance reporting (2 months)MediumMarketer102.0012.00$900
OverheadProject managementMediumProject Manager204.0024.00$1,800
Client communicationMediumProject Manager102.0012.00$900
Total16633.20199.20$14,940

Large Project

  • Description: Advanced marketing automation with multi-channel campaigns (email, SMS, push notifications), extensive content creation (e.g., emails, social media posts, videos), deep CRM integration, personalized customer journeys, and advanced analytics for a feature-rich web app.
  • Target: Established businesses or high-growth startups aiming for maximum engagement.
  • Timeline: 6--9 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (20%)Total HoursCost ($75/hr)
Automation SetupConfigure platform (e.g., HubSpot/Marketo)HighAutomation Specialist204.0024.00$1,800
Define audience segments (10)HighMarketer153.0018.00$1,350
Setup CRM integration (e.g., Salesforce)HighAutomation Specialist306.0036.00$2,700
Setup A/B testing workflowsHighAutomation Specialist153.0018.00$1,350
Email CampaignsDesign email templates (4)HighGraphic Designer306.0036.00$2,700
Write email drip (10 emails)HighCopywriter204.0024.00$1,800
Setup email drip campaigns (2)HighAutomation Specialist204.0024.00$1,800
SMS CampaignsSetup SMS campaign (e.g., Twilio)HighAutomation Specialist153.0018.00$1,350
Write SMS copy (5 messages)MediumCopywriter51.006.00$450
Push NotificationsSetup push notification campaignHighAutomation Specialist153.0018.00$1,350
Write push copy (5 notifications)MediumCopywriter51.006.00$450
Content CreationWrite landing page copy (4 pages)HighCopywriter204.0024.00$1,800
Create 1 FAQ page (500 words)MediumCopywriter51.006.00$450
Script 1 short video (30 sec)HighCopywriter102.0012.00$900
Analytics & ServicesSetup analytics (e.g., GA4, Mixpanel)HighMarketer153.0018.00$1,350
Map customer journeys (3 personas)HighMarketer204.0024.00$1,800
Setup lead scoring systemHighAutomation Specialist153.0018.00$1,350
Performance reporting (3 months)HighMarketer204.0024.00$1,800
OverheadProject managementHighProject Manager408.0048.00$3,600
Client communicationHighProject Manager255.0030.00$2,250
Total37575.00450.00$33,750

Notes

  • Assumptions: Costs assume $75/hour average rate, reflecting typical marketing rates (e.g., automation specialists: $50--$100/hour, copywriters: $40--$90/hour). Excludes platform subscription costs (e.g., Mailchimp: $10--$50/month, HubSpot: $50--$800/month, Twilio: $0.01--$0.05/message).
  • Buffers: 20% buffer accounts for scope creep, platform integration issues, and content revisions.
  • Customization: Small project uses cost-effective platforms (e.g., Mailchimp). Large project includes advanced features like lead scoring and push notifications. Adjust for additional channels (e.g., in-app messaging) or content types (e.g., webinars).
  • Validation: Use A/B testing, open/click-through rates, and conversion tracking to refine campaigns. Monitor analytics via GA4/Mixpanel.
  • Tools: Use Mailchimp/HubSpot/Marketo for automation, Salesforce for CRM, Twilio for SMS, Figma/Canva for design, and Jira/Trello for task tracking.

Paid Advertising Estimates for B2C Web App

Estimated tasks, complexity, hours, and costs for small, medium, and large paid advertising projects to promote a new B2C web app. Campaigns include search, display, social, and lead generation. The small project focuses on a single platform for quick results, the medium project expands to multiple channels, and the large project includes advanced targeting and lead generation funnels. Costs assume an average rate of $75/hour with a 20% buffer for uncertainty. Excludes ad spend budgets (e.g., $1,000--$20,000/month).

Small Project

  • Description: Basic paid advertising campaign on one platform (e.g., Google Search Ads or Instagram), with simple ad creatives and minimal targeting for initial user acquisition.
  • Target: Early-stage startups with limited budgets.
  • Timeline: 1.5--2.5 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (20%)Total HoursCost ($75/hr)
Campaign PlanningConduct audience researchLowMarketer51.006.00$450
------------------------
Define campaign goals (e.g., clicks)LowMarketer30.603.60$270
Search AdsSetup Google Ads accountLowPPC Specialist51.006.00$450
Create 1 search ad group (3 ads)LowPPC Specialist81.609.60$720
Keyword research (10 keywords)LowPPC Specialist51.006.00$450
Ad CreativesDesign 2 social/display ad visualsLowGraphic Designer81.609.60$720
Write ad copy (2 variations)LowCopywriter40.804.80$360
Campaign ManagementLaunch & monitor campaign (1 month)LowPPC Specialist102.0012.00$900
Basic optimization (e.g., bid adjustments)LowPPC Specialist51.006.00$450
Analytics & OverheadSetup Google Analytics (GA4)LowMarketer51.006.00$450
Performance reporting (1 month)LowMarketer51.006.00$450
Project managementLowProject Manager81.609.60$720
Client communicationLowProject Manager51.006.00$450
Total6613.2079.20$5,940

Medium Project

  • Description: Multi-channel paid advertising campaign across search (Google Ads), social (e.g., Instagram, Facebook), and display ads, with moderate targeting and lead generation elements (e.g., landing page integration).
  • Target: Growing startups aiming for broader reach and conversions.
  • Timeline: 3--5 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (20%)Total HoursCost ($75/hr)
Campaign PlanningConduct audience researchMediumMarketer102.0012.00$900
------------------------
Define campaign goals (e.g., conversions)MediumMarketer51.006.00$450
Search AdsSetup Google Ads accountLowPPC Specialist51.006.00$450
Create 2 search ad groups (6 ads)MediumPPC Specialist153.0018.00$1,350
Keyword research (20 keywords)MediumPPC Specialist102.0012.00$900
Social AdsSetup social ads (Instagram, Facebook)MediumPPC Specialist102.0012.00$900
Create 2 social ad campaigns (4 ads)MediumPPC Specialist153.0018.00$1,350
Display AdsSetup display ad campaign (Google Display)MediumPPC Specialist81.609.60$720
Create 2 banner adsMediumGraphic Designer122.4014.40$1,080
Ad CreativesDesign 6 ad visuals (social/display)MediumGraphic Designer204.0024.00$1,800
Write ad copy (6 variations)MediumCopywriter102.0012.00$900
Lead GenerationSetup landing page for lead captureMediumWeb Developer153.0018.00$1,350
Write landing page copyMediumCopywriter81.609.60$720
Campaign ManagementLaunch & monitor campaigns (2 months)MediumPPC Specialist204.0024.00$1,800
Optimization (bids, targeting)MediumPPC Specialist153.0018.00$1,350
Analytics & OverheadSetup Google Analytics (GA4, Tag Manager)MediumMarketer81.609.60$720
Performance reporting (2 months)MediumMarketer102.0012.00$900
Project managementMediumProject Manager204.0024.00$1,800
Client communicationMediumProject Manager102.0012.00$900
Total18637.20223.20$16,740

Large Project

  • Description: Comprehensive paid advertising campaign across search (Google Ads), social (e.g., Instagram, Facebook, LinkedIn), display, and advanced lead generation with retargeting and multi-step funnels. Includes extensive ad creatives and in-depth optimization.
  • Target: Established businesses or high-growth startups aiming for maximum conversions.
  • Timeline: 6--9 months.
WorkstreamTaskComplexityRoleBase HoursBuffer (20%)Total HoursCost ($75/hr)
Campaign PlanningConduct audience researchHighMarketer204.0024.00$1,800
------------------------
Define campaign goals (e.g., leads, sales)HighMarketer102.0012.00$900
Develop multi-channel strategyHighMarketer153.0018.00$1,350
Search AdsSetup Google Ads accountLowPPC Specialist51.006.00$450
Create 5 search ad groups (15 ads)HighPPC Specialist306.0036.00$2,700
Keyword research (50 keywords)HighPPC Specialist204.0024.00$1,800
Social AdsSetup social ads (Instagram, FB, LinkedIn)HighPPC Specialist204.0024.00$1,800
Create 5 social ad campaigns (10 ads)HighPPC Specialist306.0036.00$2,700
Display AdsSetup display ad campaign (Google Display)HighPPC Specialist153.0018.00$1,350
Create 5 banner ads (multiple sizes)HighGraphic Designer255.0030.00$2,250
Ad CreativesDesign 15 ad visuals (social/display)HighGraphic Designer459.0054.00$4,050
Write ad copy (15 variations)HighCopywriter204.0024.00$1,800
Create 1 short video ad (15 sec)HighVideo Editor204.0024.00$1,800
Lead GenerationSetup 2 landing pages for lead captureHighWeb Developer306.0036.00$2,700
Write landing page copy (2 pages)HighCopywriter153.0018.00$1,350
Setup lead gen funnel (e.g., email integration)HighMarketer204.0024.00$1,800
Setup retargeting ads (2 campaigns)HighPPC Specialist153.0018.00$1,350
Campaign ManagementLaunch & monitor campaigns (3 months)HighPPC Specialist459.0054.00$4,050
Advanced optimization (bids, audiences)HighPPC Specialist306.0036.00$2,700
Analytics & OverheadSetup Google Analytics (GA4, Tag Manager)HighMarketer153.0018.00$1,350
Performance reporting (3 months)HighMarketer204.0024.00$1,800
Project managementHighProject Manager408.0048.00$3,600
Client communicationHighProject Manager255.0030.00$2,250
Total47094.00564.00$42,300

Notes

  • Assumptions: Costs assume $75/hour average rate, reflecting typical marketing rates (e.g., PPC specialists: $50--$100/hour, graphic designers: $50--$90/hour). Excludes ad spend budgets, which vary by campaign (e.g., $1,000--$5,000/month for small, $5,000--$20,000/month for large).
  • Buffers: 20% buffer accounts for scope creep, platform changes, and optimization iterations.
  • Customization: Small project focuses on one platform for efficiency. Large project includes LinkedIn for B2C lead generation and video ads for engagement. Adjust for additional platforms (e.g., TikTok) or goals (e.g., app downloads).
  • Validation: Use A/B testing, conversion tracking, and platform analytics (e.g., Google Ads, Meta Ads Manager) to refine campaigns.
  • Tools: Use Google Ads for search/display, Meta Ads for social, LinkedIn Ads for lead gen, Canva/Figma for creatives, and GA4 for analytics.

Advertising Campaign

Monthly Ad SpendCost
up to 15k / mo$850 / mo
15k to 50k / mo$1,450 / mo
50k and up5% / mo

Campaign Management: The marketing agency will manage the implementation of the marketing strategy, including creating and managing advertising campaigns, social media posts, email marketing campaigns, and content creation.

Creative Marketing

brand & mission designers, writers, and editors

First Month $699 + GST  Ongoing $499 + GST/mth