Digital Marketing
Many businesses struggle with creating compelling content for their websites or blogs. Train your salesman to offer content creation services, such as writing blog articles, creating engaging social media posts, or producing informative videos. Emphasize the value of high-quality content in attracting and engaging website visitors.
- content and editorial strategy
Social Media
Small Campaign
| Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|---|---|---|---|---|---|
| Create 5 social posts | Low | Content Writer | 8 | 2 | 10 | $1,000 |
Medium Campaign
| Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|---|---|---|---|---|---|
| Create 10 social posts | Medium | Content Writer | 20 | 5 | 25 | $2,500 |
| Create 1 landing page copy | Medium | Content Writer | 5 | 1.25 | 6.25 | $625 |
Large Campaign
| Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|---|---|---|---|---|---|
| Create 20 social posts | High | Content Writer | 40 | 10 | 50 | $5,000 |
| Create 2 landing page copies | Medium | Content Writer | 10 | 2.5 | 12.5 | $1,250 |
| Create video script (1) | Medium | Content Writer | 8 | 2 | 10 | $1,000 |
Social Media Management: Social media presence is crucial for businesses today. Offer social media management services to help clients build and maintain an active social media presence. This can include content creation, scheduling and publishing posts, community management, and running targeted ad campaigns.
- Starter: $150/mo – 2 posts, 1 platform.
- Growth: $300/mo – 4 posts, up to 2 platforms.
- Pro: $500/mo – unlimited posts, full strategy, custom design.
- Option to charge per campaign or per post; consider a $75 per‑post rate for ad‑hoc work.
- Discuss photography costs: use royalty‑free images or hire a local photographer (friend).
Why should I pay for social media?
When a prospective customer questions the value of paying for social media marketing, it's important to address their concerns and highlight the benefits that come with investing in digital marketing strategies. Here's how you can overcome this objection:
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Educate about the reach and audience: Explain the vast reach and influence of social media platforms. Highlight the billions of active users on popular platforms like Facebook, Instagram, Twitter, and LinkedIn. Emphasize that these platforms provide an opportunity to connect with a massive audience that can be targeted based on demographics, interests, and behaviors.
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Showcase the power of social media marketing: Illustrate the impact of social media marketing by sharing success stories or case studies from businesses in similar industries. Demonstrate how social media campaigns have helped increase brand awareness, drive website traffic, generate leads, and ultimately boost sales and revenue.
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Highlight customer engagement and relationship building: Explain that social media platforms offer a unique opportunity to engage directly with customers, build relationships, and foster brand loyalty. Social media allows businesses to have real-time conversations, respond to customer inquiries and feedback, and create a sense of community around their brand.
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Discuss the importance of brand visibility: Point out that social media can significantly enhance a business's online visibility. By maintaining an active presence on social media and consistently sharing valuable content, businesses can increase their visibility, build brand recognition, and stay top-of-mind with their target audience.
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Address the competitive landscape: Share insights about how competitors are using social media marketing to their advantage. Explain that by neglecting social media, a business might miss out on opportunities to stay competitive, reach new customers, and differentiate themselves from competitors who are actively leveraging social media platforms.
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Emphasize the cost-effectiveness: Compare the cost of social media marketing to traditional advertising channels. Highlight that social media marketing can be a cost-effective strategy with various budget options, allowing businesses to reach a larger audience at a fraction of the cost compared to traditional advertising methods.
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Discuss the power of targeted advertising: Explain the benefits of targeted advertising on social media platforms. Describe how businesses can define their target audience with precision, ensuring that their marketing messages reach the right people who are more likely to be interested in their products or services. This targeted approach can lead to higher conversion rates and better return on investment.
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Offer data and analytics insights: Highlight the valuable data and analytics that social media platforms provide. Explain how businesses can gain insights into audience demographics, engagement metrics, conversion tracking, and more. These analytics can help optimize marketing strategies, make data-driven decisions, and continuously improve campaign performance.
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Provide a comprehensive strategy: Offer a clear and well-defined social media marketing strategy that aligns with the prospective customer's business goals. Outline the specific tactics, content creation, community management, and advertising approaches that will be employed to achieve their desired outcomes.
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Offer a trial or pilot campaign: If appropriate, propose a trial period or a smaller-scale pilot social media campaign to demonstrate the effectiveness of social media marketing. This can help build confidence and provide tangible evidence of the value they can expect from investing in social media marketing.
Remember to tailor your responses to the specific needs and challenges of the prospective customer. By addressing their concerns, providing compelling examples and data, and showcasing the unique benefits of social media marketing, you can help them understand the value and impact it can have on their business.
Search Engine Optimization (SEO) Services
- Search Engine Optimization (SEO) Services: Once a website is launched, offering SEO services can help improve its visibility in search engines, driving more organic traffic and potential customers. Explain how optimizing website content, meta tags, and implementing SEO best practices can lead to higher search rankings and increased online exposure.
SEO Project Estimates for B2C Web App
Below are estimated tasks, complexity, hours, and costs for small, medium, and large SEO projects to promote a new B2C web app. Activities include keyword research, on-page optimization, technical SEO, content creation, and link building. Costs assume an average rate of $100/hour with a 25% buffer for uncertainty.
Small Project
- Description: Basic SEO setup with limited keyword targeting, on-page optimization for a few pages, and minimal content and link-building efforts.
- Target: Early-stage startups with limited budgets aiming for initial search visibility.
- Timeline: 2--3 months.
| Workstream | Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|---|---|---|---|---|---|---|
| Keyword Research | Conduct competitor analysis | Low | SEO Specialist | 5 | 1.25 | 6.25 | $625 |
| Identify 10 target keywords | Low | SEO Specialist | 5 | 1.25 | 6.25 | $625 | |
| On-Page SEO | Optimize homepage (meta, headings) | Low | SEO Specialist | 5 | 1.25 | 6.25 | $625 |
| Optimize 1 additional page | Low | SEO Specialist | 3 | 0.75 | 3.75 | $375 | |
| Technical SEO | Setup Google Search Console | Low | SEO Specialist | 3 | 0.75 | 3.75 | $375 |
| Create sitemap and robots.txt | Low | SEO Specialist | 3 | 0.75 | 3.75 | $375 | |
| Link Building | Outreach for 2 guest posts | Medium | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 |
| Analytics & Overhead | Setup Google Analytics (GA4) | Low | SEO Specialist | 5 | 1.25 | 6.25 | $625 |
| Project management | Low | Project Manager | 10 | 2.5 | 12.5 | $1,250 | |
| Client communication | Low | Project Manager | 5 | 1.25 | 6.25 | $625 | |
| Total | 58 | 14.5 | 72.5 | $7,250 |
Medium Project
- Description: Comprehensive SEO strategy with broader keyword targeting, on-page optimization for multiple pages, technical SEO improvements, and moderate content and link-building efforts.
- Target: Growing startups aiming for competitive search rankings.
- Timeline: 4--6 months.
| Workstream | Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|---|---|---|---|---|---|---|
| Keyword Research | Conduct competitor analysis | Medium | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 |
| Identify 20 target keywords | Medium | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 | |
| Create keyword mapping | Medium | SEO Specialist | 8 | 2 | 10 | $1,000 | |
| On-Page SEO | Optimize homepage (meta, headings) | Medium | SEO Specialist | 8 | 2 | 10 | $1,000 |
| Optimize 4 additional pages | Medium | SEO Specialist | 12 | 3 | 15 | $1,500 | |
| Optimize site structure (internal links) | Medium | SEO Specialist | 8 | 2 | 10 | $1,000 | |
| Technical SEO | Setup Google Search Console | Low | SEO Specialist | 3 | 0.75 | 3.75 | $375 |
| Create sitemap and robots.txt | Low | SEO Specialist | 3 | 0.75 | 3.75 | $375 | |
| Fix crawl errors and site speed | Medium | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 | |
| Create 1 landing page copy | Medium | Content Writer | 5 | 1.25 | 6.25 | $625 | |
| Link Building | Outreach for 5 guest posts | Medium | SEO Specialist | 20 | 5 | 25 | $2,500 |
| Create 1 resource page for links | Medium | Content Writer | 8 | 2 | 10 | $1,000 | |
| Analytics & Overhead | Setup Google Analytics (GA4) | Medium | SEO Specialist | 8 | 2 | 10 | $1,000 |
| Performance reporting (1 month) | Medium | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 | |
| Project management | Medium | Project Manager | 20 | 5 | 25 | $2,500 | |
| Client communication | Medium | Project Manager | 10 | 2.5 | 12.5 | $1,250 | |
| Total | 143 | 35.75 | 178.75 | $17,875 |
Large Project
- Description: Advanced SEO strategy with extensive keyword targeting, comprehensive on-page and technical optimization, robust content strategy, and aggressive link-building efforts.
- Target: Established businesses or high-growth startups aiming for top search rankings.
- Timeline: 6--9 months.
| Workstream | Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|---|---|---|---|---|---|---|
| Keyword Research | Conduct competitor analysis | High | SEO Specialist | 15 | 3.75 | 18.75 | $1,875 |
| Identify 50 target keywords | High | SEO Specialist | 20 | 5 | 25 | $2,500 | |
| Create keyword mapping | High | SEO Specialist | 15 | 3.75 | 18.75 | $1,875 | |
| On-Page SEO | Optimize homepage (meta, headings) | High | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 |
| Optimize 10 additional pages | High | SEO Specialist | 30 | 7.5 | 37.5 | $3,750 | |
| Optimize site structure (internal links) | High | SEO Specialist | 15 | 3.75 | 18.75 | $1,875 | |
| Schema markup implementation | High | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 | |
| Technical SEO | Setup Google Search Console | Low | SEO Specialist | 3 | 0.75 | 3.75 | $375 |
| Create sitemap and robots.txt | Low | SEO Specialist | 3 | 0.75 | 3.75 | $375 | |
| Fix crawl errors and site speed | High | SEO Specialist | 20 | 5 | 25 | $2,500 | |
| Implement mobile optimization | High | SEO Specialist | 15 | 3.75 | 18.75 | $1,875 | |
| Create 2 landing page copies | High | Content Writer | 10 | 2.5 | 12.5 | $1,250 | |
| Create FAQ page for SEO | Medium | Content Writer | 8 | 2 | 10 | $1,000 | |
| Link Building | Outreach for 10 guest posts | High | SEO Specialist | 40 | 10 | 50 | $5,000 |
| Create 2 resource pages for links | High | Content Writer | 16 | 4 | 20 | $2,000 | |
| Directory submissions (10) | Medium | SEO Specialist | 10 | 2.5 | 12.5 | $1,250 | |
| Analytics & Overhead | Setup Google Analytics (GA4, Tag Manager) | High | SEO Specialist | 15 | 3.75 | 18.75 | $1,875 |
| Performance reporting (2 months) | High | SEO Specialist | 20 | 5 | 25 | $2,500 | |
| Project management | High | Project Manager | 40 | 10 | 50 | $5,000 | |
| Client communication | High | Project Manager | 20 | 5 | 25 | $2,500 | |
| Total | 310 | 77.5 | 387.5 | $38,750 |
Notes
- Assumptions: Costs assume $100/hour average rate. Actual rates vary (e.g., SEO specialists: $50--$120/hour, content writers: $40--$100/hour). Excludes costs for paid tools (e.g., Ahrefs, SEMrush: $100--$400/month).
- Buffers: 25% buffer accounts for revisions, algorithm updates, and optimization iterations.
- Customization: Adjust tasks based on niche competitiveness (e.g., add hours for high-competition keywords) or content volume (e.g., video content).
- Validation: Use tools like Ahrefs, SEMrush, or Moz for keyword and competitor analysis, and GA4 for performance tracking.
- Tools: Use Google Search Console, GA4, SEMrush/Ahrefs for SEO, Trello/Jira for task tracking, and Google Docs for content collaboration.