Design, UX, Front-End Technical Services
- Logo Design
- Site Graphics
- Product Catalog, shopping cart
- animation development
Brand and UX Design Estimates for B2C Web App
Below are estimated tasks, complexity, hours, and costs for small, medium, and large design department deliverables for a new B2C brand supporting a web app launch. Deliverables include logo design, flyers, business cards, print design, merchandise, and Figma-centric UX design for emails, landing pages, responsive designs, and design systems. Costs assume an average rate of $100/hour with a 25% buffer for uncertainty.
Small Project
- Description: Basic brand identity (logo, basic print materials) and minimal UX design for a single landing page and email template, suitable for a lean startup.
- Target: Early-stage startups with limited scope.
- Timeline: 2--3 months.
| Workstream | Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|
| Branding | Research competitor branding | Low | Designer | 5 | 1.25 | 6.25 | $625 |
| UX Design (Figma) | Create landing page wireframe | Medium | UX Designer | 10 | 2.5 | 12.5 | $1,250 |
| Design landing page UI | Medium | UX Designer | 15 | 3.75 | 18.75 | $1,875 |
| Design email template (1) | Low | UX Designer | 8 | 2 | 10 | $1,000 |
| Responsive design (mobile) | Low | UX Designer | 5 | 1.25 | 6.25 | $625 |
| Overhead | Project management | Low | Project Manager | 15 | 3.75 | 18.75 | $1,875 |
| Client communication & revisions | Low | Project Manager | 10 | 2.5 | 12.5 | $1,250 |
Medium Project
- Description: Comprehensive brand identity (logo, style guide, multiple print materials, merch) and UX design for multiple landing pages, email templates, and a basic design system in Figma.
- Target: Growing startups aiming for a polished brand and user experience.
- Timeline: 4--6 months.
| Workstream | Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|
| Branding | Research competitor branding | Medium | Designer | 10 | 2.5 | 12.5 | $1,250 |
| UX Design (Figma) | Create wireframes (2 landing pages) | Medium | UX Designer | 20 | 5 | 25 | $2,500 |
| Design landing page UIs (2) | High | UX Designer | 30 | 7.5 | 37.5 | $3,750 |
| Design email templates (2) | Medium | UX Designer | 15 | 3.75 | 18.75 | $1,875 |
| Responsive design (mobile, tablet) | Medium | UX Designer | 15 | 3.75 | 18.75 | $1,875 |
| Create basic design system (Figma) | Medium | UX Designer | 20 | 5 | 25 | $2,500 |
| Overhead | Project management | Medium | Project Manager | 30 | 7.5 | 37.5 | $3,750 |
| Client communication & revisions | Medium | Project Manager | 20 | 5 | 25 | $2,500 |
| Total | | | | 239 | 59.75 | 298.75 | $29,875 |
Large Project
- Description: Extensive brand identity (logo, comprehensive style guide, diverse print and merch) and advanced UX design for multiple pages, email campaigns, responsive designs, and a robust Figma design system.
- Target: Established businesses or high-growth startups with premium branding needs.
- Timeline: 6--9 months.
| Workstream | Task | Complexity | Role | Base Hours | Buffer (25%) | Total Hours | Cost ($100/hr) |
|---|
| Branding | Research competitor branding | High | Designer | 15 | 3.75 | 18.75 | $1,875 |
| UX Design (Figma) | Create wireframes (4 landing pages) | High | UX Designer | 40 | 10 | 50 | $5,000 |
| Design landing page UIs (4) | High | UX Designer | 60 | 15 | 75 | $7,500 |
| Design email templates (4) | High | UX Designer | 30 | 7.5 | 37.5 | $3,750 |
| Responsive design (mobile, tablet, desktop) | High | UX Designer | 30 | 7.5 | 37.5 | $3,750 |
| Create comprehensive design system (Figma) | High | UX Designer | 40 | 10 | 50 | $5,000 |
| Overhead | Project management | High | Project Manager | 50 | 12.5 | 62.5 | $6,250 |
| Client communication & revisions | High | Project Manager | 30 | 7.5 | 37.5 | $3,750 |
| Total | | | | 461 | 115.25 | 576.25 | $57,625 |
Notes
- Assumptions: Costs assume $100/hour average rate. Actual rates vary (e.g., designers: $50--$100/hour, UX designers: $60--$120/hour). Excludes printing or manufacturing costs for physical items.
- Buffers: 25% buffer accounts for revisions, client feedback, and design iterations.
- Customization: Adjust tasks based on brand complexity (e.g., add hours for animations) or UX scope (e.g., interactive prototypes).
- Figma Usage: All UX deliverables are created in Figma for collaboration, with design systems including components, typography, and color tokens.
- Validation: Use client reviews and user testing to refine designs. Leverage Figma's commenting and prototyping features.
- Tools: Use Figma for UX and design systems, Adobe Illustrator/Photoshop for print and branding, and Trello/Jira for project tracking.