Sales Milestones
Sales targets: Like many sales roles, technology sales associates may be assigned sales targets or quotas to meet. This may involve meeting certain revenue goals, selling a certain number of products, or converting a certain percentage of leads into sales.
| # | Milestone | Definition (Clear & Measurable) | Why It Matters |
|---|---|---|---|
| 1 | First Paying Customer | $1+ in revenue from a non-founder, non-friend client | Validates demand |
| 2 | $1K MRR | $1,000 in monthly recurring revenue (or $3K one-time project pipeline) | Shows repeatability |
| 3 | $10K MRR | $10K/month in predictable revenue | Proves product-market fit |
| 4 | 3+ Referenceable Clients | 3 happy clients willing to give testimonials/case studies | Unlocks scaling |
| 5 | Positive Unit Economics | LTV > 3x CAC and payback < 12 months | Sustainable growth |