- Age: 27-40
- Tech: intermediate understanding of social media, web, etc.
- Seeking: to improve their brand with digital marketing
3. The Startup Founder
- Demographics: Ages 20-40, tech-savvy individuals launching a new business
- Interests: Innovation, scalability, investor relations
- Goals: Build a strong online brand, attract early customers, establish credibility
- Challenges: Limited resources, need for a professional online presence, navigating the tech landscape
1. The Small Business Owner
- Demographics: Ages 30-50, entrepreneurs or co-founders
- Interests: Business growth, local networking, cost-effective solutions
- Goals: Increase online presence, generate leads, and improve sales
- Challenges: Limited budget, lack of technical knowledge, need for quick results
2. The Marketing Manager
- Demographics: Ages 25-45, working in small to medium-sized companies
- Interests: Digital marketing trends, analytics, brand development
- Goals: Enhance the company’s digital marketing strategy, improve website performance
- Challenges: Balancing multiple projects, measuring ROI, keeping up with technology changes