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📈 Marketing and Lead Generation

Demand Generation (Growth Focus)​

These metrics focus on the effectiveness of your marketing services and lead generation efforts.

CategoryOKR ExamplesKPI Examples
Active UserA visitor who stays for 10+ seconds, views 2+ pages, or triggers a conversion event.

| Click-Through Rate (CTR) | Bounce Rate | Time on Page | Organic Search Rankings for target keywords | Cost Per Click (CPC). | | Social Media Engagement Rate | Email Open/Click Rate | Blog Post Shares | Traffic Source Breakdown (Organic, Direct, Referral). |

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