📈 Marketing and Lead Generation
Demand Generation (Growth Focus)​
These metrics focus on the effectiveness of your marketing services and lead generation efforts.
| Category | OKR Examples | KPI Examples |
|---|---|---|
| Active User | A visitor who stays for 10+ seconds, views 2+ pages, or triggers a conversion event. | |
| Click-Through Rate (CTR) | ||
| Bounce Rate | ||
| Time on Page | ||
| Organic Search Rankings for target keywords | ||
| Cost Per Click (CPC). | ||
| Social Media Engagement Rate | ||
| Email Open/Click Rate | ||
| Blog Post Shares | ||
| Traffic Source Breakdown (Organic, Direct, Referral). |
