deeplinks

BUILD then MARKET's deeplinks are an excellent way to increase your user growth rate. Our SDK will allow for your promotion to run in multiple email campaigns, SMS, etc. Deeplinks can be sent to referred friends that don't have the app and still retain link params and attribution properties.

Using our APIs in your app will be an effective way to implement the rewards programs while avoiding too much additional refactoring. Our webhooks can track installs, re-installs, and events such as create user. When a friend does the specified action to earn the rewards (such as create account or first ride purchased) you will have the power to customize the appropriate result with little hassle.

I would recommend the reward credit to be varied, gamified, and incentivize repeat purchases. A system like this would be tiered so that "super-fans" have increased incentives to share more rather than the same reward for their first share and their 50th share. I would reccomend a few options, when looking at coffee and restaurant apps, users can choose a menu item to redeem with their rewards points, this variety provides more options to cater to each user's personal favorites. Lastly gamification is a essential pillar to increasing user stickiness.