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linkedin-management

LinkedIn Tweaks​

LinkedIn is ideal for building your restaurant's professional brand—think networking with suppliers, promoting events to locals, or showcasing behind-the-scenes for credibility. Emphasize B2B angles in discovery questions: "How do you use LinkedIn now—for partnerships, hiring, or event promo?" Highlight ROI like lead gen for catering.

Updated Agile Backlog for LinkedIn (Prioritized Epics and Stories)

  • Epic 1: Strategy & Setup (Month 1 Focus)

    • Audit profile and company page (2-4 hours): Optimize bio, header, and featured sections for local SEO and professional appeal.
    • Content calendar development (4-6 hours): Plan weekly themes around industry insights, menu innovations, and networking posts.
    • Professional branding guidelines (2 hours): Define tone (e.g., business-casual), hashtags like #LocalEats, and LinkedIn-specific visuals.

  • Epic 2: Content Creation & Posting (Ongoing)

    • Weekly posts/articles (4-8 hours/month): 2-4 updates, like long-form articles on sustainable sourcing or polls on dining trends.
    • Employee advocacy and shares (2-4 hours/month): Encourage staff to share company posts; curate user-generated content from partners.
    • Visuals and infographics (4-6 hours/month): Create professional graphics for event invites or menu spotlights using Canva.

  • Epic 3: Engagement & Growth (Ongoing)

    • Daily interactions (4-8 hours/month): Respond to comments, messages, and connection requests; join relevant groups like food industry networks.
    • Lead gen campaigns (4-6 hours/month, if opted in): Set up sponsored content for local B2B targeting (ad spend separate).
    • Analytics tracking (2-4 hours/month): Monthly reports on impressions, connections, and click-throughs to your site.

  • Epic 4: Optimization & Scaling (Months 2+)

    • A/B testing for posts (2-4 hours/month): Test formats like carousels vs. videos for engagement.
    • Integration with web/CRM (2-4 hours/month): Link to reservation tools or email sign-ups.
    • Quarterly profile refresh (4 hours/quarter): Update based on performance, e.g., adding testimonials or awards.

Script Pitch Adjustment: "For LinkedIn, we'd focus on professional growth—imagine turning connections into catering gigs. The small package handles basics like profile tweaks and weekly posts."