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tiktok-management

TikTok Tweaks​

TikTok thrives on quick, entertaining videos to capture younger audiences—perfect for behind-the-kitchen fun, challenges, or trending sounds tied to your dishes. Probe in discovery: "What's your TikTok vibe—fun recipes or customer duets? Any viral goals?" Stress fast-paced content for foot traffic spikes.

Updated Agile Backlog for TikTok (Prioritized Epics and Stories)

  • Epic 1: Strategy & Setup (Month 1 Focus)

    • Account audit and trends analysis (2-4 hours): Review bio, past videos, and competitor trends for algorithm fit.
    • Content calendar planning (4-6 hours): Map 4-6 weeks of short-form ideas, syncing with viral sounds and challenges.
    • Trendy branding guidelines (2 hours): Set playful tone, effects, and hashtags like #FoodTok or #RestaurantHacks.

  • Epic 2: Content Creation & Posting (Ongoing)

    • Daily/weekly videos (4-8 hours/month): 5-7 short clips, e.g., quick recipe tutorials, staff dances with menu items.
    • Duet/stitch curation (2-4 hours/month): Engage with user content, encourage challenges like "Try our special."
    • Editing and effects (4-6 hours/month): Use CapCut or in-app tools for transitions, text overlays, and music syncing.

  • Epic 3: Engagement & Growth (Ongoing)

    • Real-time responses (4-8 hours/month): Reply to comments and duets promptly to boost algorithm visibility.
    • Boosted promotions (4-6 hours/month, if opted in): Amplify top videos to local users (ad spend separate).
    • Performance analytics (2-4 hours/month): Track views, shares, and follower growth with TikTok Analytics.

  • Epic 4: Optimization & Scaling (Months 2+)

    • Trend experimentation (2-4 hours/month): Test new sounds or formats for higher watch times.
    • Cross-platform links (2-4 hours/month): Drive traffic to IG or your site via bio links.
    • Seasonal campaign refreshes (4 hours/quarter): Adapt to holidays or local events for sustained virality.

Script Pitch Adjustment: "TikTok's all about fun and fast—our medium package could get you trending locally, driving weekend crowds with viral challenges."